Event information

The Japan Food Product Overseas Promotion Center (JFOODO) ran “FOODIES LOVE JAPAN” promotional campaigns in October and December to promote the appeal of Japanese food culture among foreign visitors to Japan, with the aim of expanding exports of Japanese agricultural, forestry, marine, and food products.

JETRO held the Japanese food fair "Japan Fair 2023" from November 2nd to 12th at three Aeon Mall stores that are certified in Japanese food support stores program in Phnom Penh, Cambodia.

Japan External Trade Organization (JETRO) is going to exhibit at Manga Barcelona, for promoting the appeal of Japanese food to anime fans in Spain.

In August 2023, the JETRO Manila Office held a promotion of Japanese food products, as well as a Japanese Food and Ingredient Supporter Store Certification Ceremony at a local supermarket (Market Place) in Metro Manila.

The Japan Food Product Overseas Promotion Center (JFOODO) held the event “#Seek Japanese Food” at Narita and Haneda airports in August.

The Japan Food Product Overseas Promotion Center (JFOODO) is going to launch “FOODIES LOVE JAPAN” campaign to promote the appeal of Japanese food culture to foreign visitors to Japan, with the aim of increasing exports of Japanese agricultural, forestry, marine, and food products.

“Washoku World Challenge” is a Japanese cuisine competition organized by the Ministry of Agriculture, Forestry and Fisheries of Japan for non-Japanese chefs who are deeply interested in Japanese cuisine and who are eager to improve their knowledge and skills.

Join us for the Japanese Drink & Food Fair on 9/30 & 10/1 at Mitsuwa’s West parking area. Experience authentic flavors and refreshments! Please refer to the poster attached for participating companies.

On March 16, 2023, the ban on the import of Japanese polished rice to Mexico was lifted. The Ministry of Agriculture, Forestry and Fisheries, the Embassy of Japan in Mexico and JETRO jointly held a workshop on Japanese polished rice.

This is an announcement from Japanese Cuisine & Food Culture Human Resource Development Committee (JCDC). We are currently seeking non-Japanese chefs who have a will to acquire correct knowledge of Japanese food and food culture and cooking skills.

On February 27 (Mon) and February 28 (Tue), 2023 the Final Tournament of the “Washoku World Challenge”, a Japanese cuisine competition organized by the Ministry of Agriculture, Forestry and Fisheries of Japan for non-Japanese chefs, was held in Tokyo. Celebrating its 10th anniversary, six finalists from the Regional Qualifying Tournaments held in Paris, New York, and Singapore, and the Online Qualifying Tournament their skills as they competed for two days. Taking first place was Mr. Jakub HORÁK (Yamato Japanese Restaurant in the Czech Republic).

World Sushi Cup® Japan 2022 took place at Tokyo Metropolitan Central Wholesale Market Toyosu Market on Friday, January 20th and Saturday, January 21st. World Sushi Cup® Japan welcomes non-Japanese Sushi chefs to demonstrate their highly skilled food sanitation management and cooking techniques for the chance to be crowned the world’s top Sushi chef. In 2022, World Sushi Cup® Japan celebrated its 10th anniversary with 19 contestants from 12 countries. The Edo-mae Sushi Open Competition on the 20th was divided into three sessions, Shikomi (preparation), Otsukuri (raw-fish), and Nigiri (hand-pressed) to evaluate each contestant’s basic cooking procedures and techniques. Of the 19 contestants competing on the first day, 15 were chosen to advance to the Creative Sushi Open Competition on the next day, and they competed for the title of world's best.