Japanese Drink and Food Fair at Mitsuwa Marketplace Plano
Join us for the Japanese Drink & Food Fair on 9/30 & 10/1 at Mitsuwa’s West parking area. Experience authentic flavors and refreshments! Please refer to the poster attached for participating companies.
JFOODO launches promotional campaign for foreign visitors to Japan with the aim of increasing consumption of Japanese agricultural, forestry, marine, and food products
The first event, “Seek Japanese Food”, to be held in August at Narita and Haneda airports to convey the appeal and depth of Japanese food to foreign visitors to Japan just before they return home
Workshop on Lifting the Ban on Importing Polished Japanese Rice to Mexico
On March 16, 2023, the ban on the import of Japanese polished rice to Mexico was lifted. The Ministry of Agriculture, Forestry and Fisheries, the Embassy of Japan in Mexico and JETRO jointly held a workshop on Japanese polished rice.
Renewal of Taste of Japan Website
Notice of Taste of Japan website renewal, and changes to the application process for supporter store certification.
The Japan Food Product Overseas Promotion Center (JFOODO) Introduction to Promotion by Product
JFOODO was established in April 2017 by the Japanese government as an organization specializing in the promotion of the branding of Japanese agricultural, forestry, fishery and food products. Prior to carrying out promotion, JFOODO decided on marketing strategies based on market research analysis, and is carrying out promotion towards consumers on location based on those strategies.