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Traditional Japanese cuisine, or “ Washoku, ” is being praised by European chefs.

The Japan Food Product Overseas Promotion Center (JFOODO) ran “FOODIES LOVE JAPAN” promotional campaigns in October and December to promote the appeal of Japanese food culture among foreign visitors to Japan, with the aim of expanding exports of Japanese agricultural, forestry, marine, and food products.

JETRO held the Japanese food fair "Japan Fair 2023" from November 2nd to 12th at three Aeon Mall stores that are certified in Japanese food support stores program in Phnom Penh, Cambodia.

Notice of Taste of Japan website renewal, and changes to the application process for supporter store certification.

JFOODO was established in April 2017 by the Japanese government as an organization specializing in the promotion of the branding of Japanese agricultural, forestry, fishery and food products. Prior to carrying out promotion, JFOODO decided on marketing strategies based on market research analysis, and is carrying out promotion towards consumers on location based on those strategies.

You can use the Japanese Food Supporter coupon, distributed at the Aki Matsuri !