Savor Japan ~Explore Regional Flavors~ In this year 2016 round, 5 areas were given the Savor Japan certification through the approval committee that was organized by the Ministry.

In this year 2016 round, 5 areas; Tokachi-Hokkaido, Ichinoseki/ Hiraizumi-Iwate , Tsuruoka-Yamagata, Maze-Gifu, Nishi Awa-Tokushima, were given the Savor Japan certification through the approval committee that was organized by the Ministry.

The Savor Japan initiative opens the door to local resources in every corner of the country,
such as the uniqueness of local foods, the agriculture, forestry and fishery industries in
the area that produce those foods, as well as the charms of the local scenery, and house hospitality.

The growing interest in Japanese cuisine and culture by people from all over the world has
fueled a dramatic increase in tourism to Japan, inspired by the desire to experience truly
authentic Japanese food at the source.

Savor Japan certification is designed to draw attention to the local brand that come from
the numerous farming, mountain and fishing villages throughout Japan where food is a way of
life, and lead to an increase in interpersonal exchanges through a deeper discovery of
Japanese cuisine and the enjoyment of unforgettable experiences in authentic Japanese food culture.