粒粒晶瑩啖啖匠心

Japanese rice offers a lot for your five senses to enjoy, like its aroma when freshly cooked, each lustrous grain full, soft, and plump, with a sweetness in your mouth and delicious chewy mouthfeel.

The great taste of rice grown in Japan has been further improved to suit 21st-century tastes, thanks to the passion and skill of all the professionals who bring it to you, especially the farmers who grow the rice, the millers who polish it, and the cooks who heighten its deliciousness.