"JAPAN PREMIUM FOOD 2025" Campaign

In Collaboration with Hotel Chains in Thailand
– Experience the Authentic Taste of Japan –

The Japan External Trade Organization (JETRO), Bangkok Office is hosting this campaign together with leading hotel chains in Thailand.

The Campaign Mission

Japanese food is becoming more and more popular across Thailand, with many new Japanese restaurants opening even outside of Bangkok. This shows that Thai people really love Japanese cuisine.

JETRO Bangkok launched the "JAPAN PREMIUM FOOD" project to collaborate with hotel chain restaurants (in Bangkok and other provinces). Our main goal is to offer Thai consumers and tourists the chance to taste authentic imported Japanese ingredients at these high-quality restaurants across the country.

This project focuses on showing the high quality and appealing taste of these ingredients, sharing authentic Japanese eating styles, and supporting participating restaurants by increasing awareness and sales. Ultimately, we aim to encourage the consumption of Japanese ingredients in various areas of Thailand to ensure sustainable export growth.

Thai People Love Japanese Food

This love for Japanese food is growing deeper. Many Thai tourists travel to Japan, which helps them learn more about and experience real Japanese food. This has led to three main trends:

  • Seeking Real Quality: People want to eat authentic Japanese food and find out about the best, true Japanese ingredients.
  • New Food Trends from Japan: People are also looking for new ideas and trends in Japanese cooking.
  • Japanese Ingredients for All Food Styles: High-quality Japanese ingredients can be used in many different types of food, not just Japanese dishes.

Follow the Buzz on Social Media

To highlight the premium quality of the ingredients and promote the campaign, we have invited popular Thai celebrities and key influencers to review the participating restaurants.

Follow their social media channels for exclusive reviews, stunning photos, and videos that showcase the best of JAPAN PREMIUM FOOD 2025!

Behind the scenes with our influencers

Join the Culinary Journey

This year, we are proud to partner with 3 major hotel chains (Marriott International, Centara Hotels & Resorts, and Hilton) and 10 participating hotel restaurants across the country.

These hotels and restaurants are committed to bringing you the best experience using real Japanese ingredients.

Restaurants Participating in the Campaign

Mariott Hotels

Hashiri at The Athenee Hotel, A Luxury Collection Hotel, Bangkok
Campaign Period : 17th November – 23rd December 2025
Website : https://www.hashiribangkok.com/

Akira Back at Bangkok Marriott Marquis Queen’s Park
Campaign Period : November 2025 – 18th January 2026
Website : https://www.akirabackbangkok.com/

Kissuisen/ Seifu Omakase Bar By Gion Matayoshi at Bangkok Marriott Hotel The Surawongse
Campaign Period : November 2025 – 18th January 2026
Website : https://www.kissuisenbangkok.com/

Kisso Japanese Restaurant at The Westin Grande Sukhumvit
Campaign Period : November 2025 – 18th January 2026
Website : https://www.kissojapaneserestaurant.com/

NAMU at W Koh Samui
Campaign Period : November 2025 – 19th December 2025
Website : https://www.marriott.com/en-us/dining/restaurant-bar/usmwh-w-koh-samui/5972468-namu.mi

SAKURA at JW Marriott Khao Lak Resort & Spa
Campaign Period : December 2025 – 15th January 2026
Website : https://www.marriott.com/en-us/dining/restaurant-bar/hktkl-jw-marriott-khao-lak-resort-and-spa/5007256-sakura.mi

Centara Hotels & Resorts

Hagi at Centara Grand at Central Plaza Ladprao Bangkok
Campaign Period : December 2025 – 18th January 2026
Website : https://www.centarahotelsresorts.com/centaragrand/cglb/hagi-japanese-restaurant

Hagi Japanese Restaurant at Centara Grand Beach Resort and Villas Hua Hin
Campaign Period : December 2025 – 18th January 2026
Website : https://www.centarahotelsresorts.com/centaragrand/chbr/hagi-japanese-restaurant

Hilton Hotels

KiSara at Conrad Bangkok
Campaign Period : November 2025 – 18th January 2026
Website : https://conradbangkok.shop/kisara/

OPEN RESTAURANT at DoubleTree by Hilton Bangkok Ploenchit
Campaign Period : November 2025 – 18th January 2026
Website : https://www.hilton.com/en/hotels/bkksodi-doubletree-bangkok-ploenchit/dining/

Don't Miss This Special Taste Experience

This is your chance to try special dishes made with the highest quality imported Japanese ingredients. Find your nearest participating restaurant and enjoy this amazing experience!

The campaign runs from Early November 2025 to January 18, 2026.

For Inquiries

Secretariat Office: Mediator Co., Ltd.
E-mail : japanpremiumfood@mediator.co.th
Tel : 02-392-3288