JFOODO launches promotional campaign for foreign visitors to Japan with the aim of increasing consumption of Japanese agricultural, forestry, marine, and food products

This is a campaign in which foreign visitors to Japan are asked to post photos of the Japanese food they liked the best that they ate during their visit to Japan on their own social media accounts with the JFOODO-designated hashtag “#seekjapanesefood”. By having participants reflect on their food experiences during their trip to Japan, their impressions of Japanese food will deepen, and they will be more willing to eat Japanese food after returning to their home countries and more eager to visit Japan again. Participants who post on social media and complete a questionnaire at the venue can receive a capsule toy and a Japanese Food Seeker certificate card with a photo.

1. “Japanese Food Seeker Certification”, which records the Japanese food you want to recommend with an original frame

At Narita Airport Terminal 1, participants who post on social media and complete a questionnaire can use the Japanese Food Seeker certificate printing machine, which allows them to post their favorite Japanese food during their stay in Japan on a whiteboard and take a photo with an original frame. The frame design of the Japanese Food Seeker certificate is full of the charms of Japanese cuisine, and the mount includes information about Japanese food to help you learn more about it.

2. Japanese food capsule toy to take home

At Narita Airport Terminal 2 and Haneda Airport Terminal 3, participants who post on social media and complete a questionnaire can receive a “capsule toy”, which is popular among foreign visitors to Japan. The capsule toy contains one of 15 different random key chains in the shape of various Japanese foods. The items that come out by turning the handle and the enclosed mini-guidebook serve as souvenirs that highlight the charms of Japanese cuisine.