JFOODO launches promotional campaign for foreign visitors to Japan with the aim of increasing consumption of Japanese agricultural, forestry, marine, and food products
JFOODO will hold an event called “Seek Japanese Food” at Narita and Haneda airports in August to remind international visitors to Japan of Japan’s rich food culture that they enjoyed during their stay and to increase consumption of Japanese food and agricultural, forestry, marine, and food products after returning to their home countries. This event will incorporate capsule toys and photo card printers, which are popular among foreign visitors to Japan, to strengthen their connection with Japanese food through a participatory event experience, and will also have visitors post their food experiences during their stay on social media with the aim of spreading awareness of Japanese food.
- Event Periods:
- Friday, August 4 - Saturday, August 12, 2023, 11:00‐20:00
- Friday, August 11 - Saturday, August 19, 2023, 11:00‐20:00
- Friday, August 18 - Saturday, August 26, 2023, 11:00‐20:00
- Narita Airport Terminal 1, South Wing, 4F Departure Lobby (general area) PM1-403
- Haneda Airport Terminal 3, 4F Large Corridor
- Narita Airport Terminal 2, Main Building, 4F (general area) PM2-401
“Seek Japanese Food” Social Media Posting Campaign
This is a campaign in which foreign visitors to Japan are asked to post photos of the Japanese food they liked the best that they ate during their visit to Japan on their own social media accounts with the JFOODO-designated hashtag “#seekjapanesefood”. By having participants reflect on their food experiences during their trip to Japan, their impressions of Japanese food will deepen, and they will be more willing to eat Japanese food after returning to their home countries and more eager to visit Japan again. Participants who post on social media and complete a questionnaire at the venue can receive a capsule toy and a Japanese Food Seeker certificate card with a photo.
1. “Japanese Food Seeker Certification”, which records the Japanese food you want to recommend with an original frame
At Narita Airport Terminal 1, participants who post on social media and complete a questionnaire can use the Japanese Food Seeker certificate printing machine, which allows them to post their favorite Japanese food during their stay in Japan on a whiteboard and take a photo with an original frame. The frame design of the Japanese Food Seeker certificate is full of the charms of Japanese cuisine, and the mount includes information about Japanese food to help you learn more about it.
2. Japanese food capsule toy to take home
At Narita Airport Terminal 2 and Haneda Airport Terminal 3, participants who post on social media and complete a questionnaire can receive a “capsule toy”, which is popular among foreign visitors to Japan. The capsule toy contains one of 15 different random key chains in the shape of various Japanese foods. The items that come out by turning the handle and the enclosed mini-guidebook serve as souvenirs that highlight the charms of Japanese cuisine.