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<Japanese Rice>

In order to share the secrets to the deliciousness of Japanese rice, JFOODO has launched a promotional campaign in Hong Kong and Singapore!

Rice is an essential ingredient in many popular Japanese dishes such as rice balls (onigiri), sushi, and rice bowls, but how well do you know the secret to the deliciousness of Japanese rice?

JFOODO has launched a promotional campaign in Hong Kong and Singapore to let people experience the taste of Japanese rice and to let everyone know the secret of its deliciousness.

The restaurants will host exclusive masterclasses that have participants to experience the distinctive characteristics of Japanese rice right in front of their eyes and offer special menus that maximize the taste of Japanese rice.

For more information, please visit the URL.

WEBSITE(Hong Kong)

https://japan-food.jetro.go.jp/rice/hk/en/

Instagram(Hong Kong)

https://www.instagram.com/japanese_rice_hk/

WEBSITE(Singapore)

https://japan-food.jetro.go.jp/rice/sg/


<Green Tea>

The promotional website of Japanese Green Tea operated by JFOODO has been renewed!!This year, the website has been redesigned with the theme <The "GREEN TEA" Room - Find Your "Matcha" Moments - > in order to promote the healthy value, sophistication, craftsmanship, and sustainability of matcha and Japanese Green Tea to deepen the understanding of local consumers.

For more information, please visit the URL. https://japan-food.jetro.go.jp/greentea/index.html

Projects

JFOODO's Major Initiatives

Wagyu Beef

Wagyu Beef

Seafood

Seafood

Rice

Rice

Shochu and Awamori

Shochu and Awamori

Green Tea

Green Tea

Sake

Sake

Fruits and Vegetables

Fruits and Vegetables

Cross-category

Cross-category