Is Shochu Japan’s Next Big Thing? A Spirit for Everyone

“Wagyu beef” has become famous across the world for its melting tenderness and juicy savoriness. Beef from breeds local to Japan, and which has undergone a series of breed improvements over a long time, is identified as Wagyu beef. Wagyu beef, with satisfyingly rich “texture”, “taste” and “aroma”, is so popular that it has evoked a “WAGYU” boom, not only in Japan but also overseas, of a deliciousness that distinguishes itself from other beef. The “Universal Wagyu Mark” was established in 2007 to correctly convey Japanese Wagyu beef, and now, Wagyu beef has gathered popularity all over the world.